3. Qualitative methods are characterized by the following: a theoretical interest in how humans interpret and derive
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3. Qualitative methods are characterized by the following: a theoretical interest in how humans interpret and derive meaning from communication practices, concern with socially situated interaction, reliance on the researcher as the data collection instrument, and reliance on textual data.
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Communication Research Asking Questions Finding Answers
ISBN: 9780078036910
4th Edition
Authors: Joann Keyton
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