6. Quantitative research requires that every phenomenon studied be conceptualized and then explicitly defined. Researchers work from
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6. Quantitative research requires that every phenomenon studied be conceptualized and then explicitly defined. Researchers work from concepts to constructs to variables to operationalizations in providing the degree of objective specificity needed to examine communication phenomena.
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Related Book For 
Communication Research Asking Questions Finding Answers
ISBN: 9780078036910
4th Edition
Authors: Joann Keyton
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