9. Focus groups are a practical method for ad- dressing applied communication problems and capturing the ideas

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9. Focus groups are a practical method for ad- dressing applied communication problems and capturing the ideas of difficult-to-reach populations.

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Communication Research Asking Questions Finding Answers

ISBN: 9780078036910

4th Edition

Authors: Joann Keyton

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Question Posted: Sep 21, 2024 12:03 PM

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9. Focus groups are a practical method for ad- dressing applied communication problems and capturing the ideas of difficult-to-reach populations.
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8. Guided by a facilitator, a focus group is composed of 5 to 10 people who respond to the facilitator's question in a group discus- sion format.
10. Focus groups take advantage of the chain- ing or cascading of conversation among participants.
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9. Focus groups are a practical method for ad- dressing applied communication problems and capturing the ideas

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Communication Research Asking Questions Finding Answers

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