Country of origin can discourage sales in some situations, and in some cases this is due to
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Country of origin can discourage sales in some situations, and in some cases this is due to deeply held moral views. For example, some Jews refuse to buy cars made by Mercedes-Benz and other German automakers due to their use of slave labor to make vehicles during World War II. Should a company bear responsibility for decisions its predecessors made?
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It is understandable that some people may choose not to purchase products from a co...View the full answer
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Related Book For 
Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon
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