create a list of celebrities who match up with products in your country. What are the elements
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create a list of celebrities who match up with products in your country. What are the elements of the celebrities and products that make for a
‘good match’? Why? Which celebrities have a global or european-wide appeal, and why?
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Related Book For
Consumer Behaviour A European Perspective
ISBN: 9781292116723
6th Edition
Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy
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