Create a list of celebrities who match up with products in your country. What are the elements

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Create a list of celebrities who match up with products in your country. What are the elements of the celebrities and products that make for a ‘good match’? Why?

Which celebrities have a global or European-wide appeal, and why?

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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