Devise separate promotional strategies for an article of clothing, each of which stresses one of the levels
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Devise separate promotional strategies for an article of clothing, each of which stresses one of the levels of Maslow’s hierarchy of needs.
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Consumer Behaviour A European Perspective
ISBN: 9780273687528
3rd Edition
Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg
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