Do you agree that marketing strategies tend to have a male-oriented bias? if so, what are some

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Do you agree that marketing strategies tend to have a male-oriented bias? if so, what are some possible consequences for specific marketing activities?

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Consumer Behaviour A European Perspective

ISBN: 9781292116723

6th Edition

Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy

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