Does marketing action A violate any of the following moral obligations:

• duties of fidelity (such as telling the truth, keeping promises, honouring contracts)

• duties of gratitude (such as loyalty)

• duties of justice (such as being fair to all concerned)

• duties of beneficence (does it prevent any person or group from fulfilling their potential)

• duties of self-improvement (does it prevent any person or group from fulfilling their potential)

• duties of non-maleficence (if good can’t be done, then does the action at least do no harm to individuals or society)?