Explain the success that Torrid and similar brands have experienced in relation to self-concept, self-esteem, and self-consciousness.

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Explain the success that Torrid and similar brands have experienced in relation to self-concept, self-esteem, and self-consciousness. How can the plus-size industry leverage what we know about consumer behavior to address self-esteem issues? Be sure to address the unique challenges facing plus-size brands in today’s marketplace.

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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