In Class, 1025 Minutes for Teams Your firm is planning to begin marketing a consumer product in

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In Class, 10–25 Minutes for Teams Your firm is planning to begin marketing a consumer product in several global markets. You have been given the responsibility of developing plans for market research to be conducted in South Africa, Spain, and China.

In a role-playing situation, present the difficulties you expect to encounter, if any, in conducting research in each of these areas.

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