Creative Homework/Short Project Select a local company that sells a product to consumers. a. Identify at least

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Creative Homework/Short Project Select a local company that sells a product to consumers.

a. Identify at least four things the company might need to know about how its customers interact with or feel about the product.

b. Determine the primary research techniques that would best fit each of the items you identified above. How would the company go about executing each research technique? Provide some detail.

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Marketing Real People Real Choices

ISBN: 9780135199893

10th Edition

Authors: Solomon, Michael R

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Question Posted: Jul 08, 2024 09:01 AM

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Creative Homework/Short Project Select a local company that sells a product to consumers. a. Identify at least

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Marketing Real People Real Choices

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