Have students explain the consistency, balance, and Fishbein theories to a friend, and then ask the friend
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Have students explain the consistency, balance, and Fishbein theories to a friend, and then ask the friend to analyze two of his/her recent experiences that seem to confirm or disconfirm one or more of these theories. Report the findings to the class.
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Student 1 The consistency theory states that people are motivated to act in certain ways because of ...View the full answer
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Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon
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