Have students identify what they think are strategic efforts by marketers to cause the consumer to forget

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Have students identify what they think are strategic efforts by marketers to cause the consumer to forget about competitor information by interfering with new information of their own?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0134129938

12th Global Edition

Authors: Michael R. Solomon

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Question Posted: Apr 30, 2018 04:26 AM

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Have students identify what they think are strategic efforts by marketers to cause the consumer to forget

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Consumer Behavior Buying, Having and Being

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