Have the class keep a diary of their consumer decisions for a two-day period. (Make sure they
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Have the class keep a diary of their consumer decisions for a two-day period. (Make sure they include both actual purchases and conscious decisions not to buy.) At the end of the period, have them review their diaries and classify their apparent motives. (Maslow’s scheme may be useful here.) During this process, were they more aware of ads? Have students discuss their diaries in groups.
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If you guide students toward Maslows hierarchy of needs you should look for their res...View the full answer
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Related Book For 
Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon
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