In recent years, there has been a large debate about the influence that internet shopping will have

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In recent years, there has been a large debate about the influence that internet shopping will have on our consumer lives. Try listing the changes that you personally have made in your buying and consumption patterns due to e-commerce.

Compare these changes with changes experienced by other people from various social groups, e.g. somebody from your parents’ generation, an IT freak, or somebody with a lower educational background.

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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