Interview an unskilled worker, a schoolteacher, a retail clerk, and a successful businessperson all in their 30s

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Interview an unskilled worker, a schoolteacher, a retail clerk, and a successful businessperson all in their 30s or 40s. Measure their social status using one of the multi-item measurement devices.

Evaluate their status crystallization.

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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