Examine a variety of magazines/newspapers and clip or copy an advertisement, from the magazines/ newspapers or online,

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Examine a variety of magazines/newspapers and clip or copy an advertisement, from the magazines/

newspapers or online, that positions a product as appropriate for each of the seven social classes described in the text (one ad per class). Explain how each ad appeals to that class.

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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