Examine a variety of magazines/newspapers and clip or copy an advertisement, from the magazines/ newspapers or online,
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Examine a variety of magazines/newspapers and clip or copy an advertisement, from the magazines/
newspapers or online, that positions a product as appropriate for each of the seven social classes described in the text (one ad per class). Explain how each ad appeals to that class.
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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