Investigate if a case similar to that of Zahara has occurred in your community. Are there cultures
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Investigate if a case similar to that of Zahara has occurred in your community. Are there cultures and groups that require special products because of their beliefs?
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Consumer Behaviour A European Perspective
ISBN: 9780273687528
3rd Edition
Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg
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