Is there such a thing as a generalized opinion leader? Why or why not? L01

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Is there such a thing as a generalized opinion leader?

Why or why not? L01

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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Question Posted: Jul 24, 2024 07:03 AM

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Is there such a thing as a generalized opinion leader? Why or why not? L01

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Consumer Behavior

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