Religious symbolism appears in advertising, even though some people object to this practice. For example, a French

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Religious symbolism appears in advertising, even though some people object to this practice. For example, a French Volkswagen ad for the relaunch of the Golf showed a modern version of The Last Supper with the tagline, Let us rejoice, my friends, for a new Golf has been born. L01

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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