The adoption of a certain brand of shoe or apparel by athletes can be a powerful influence

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The adoption of a certain brand of shoe or apparel by athletes can be a powerful influence on students and other fans. Should high school and college coaches be paid to determine what brand of athletic equipment their players wear? L01

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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Question Posted: Jul 24, 2024 07:03 AM

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The adoption of a certain brand of shoe or apparel by athletes can be a powerful influence

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Consumer Behavior

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