Understand why the role of opinion leaders and word-of-mouth communication are important to marketing actions.

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Consumer Behaviour Buying Having Being

ISBN: 9780655703402

5th Edition

Authors: Michael Solomon

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Question Posted: Jul 04, 2024 09:02 AM

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Understand why the role of opinion leaders and word-of-mouth communication are important to marketing actions.

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Consumer Behaviour Buying Having Being

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