Using media targeted to the group, construct a consumption constellation for the social role of university students.
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Using media targeted to the group, construct a consumption constellation for the social role of university students. What set of products, activities and interests tend to appear in advertisements depicting ‘typical’ university students? How realistic is this constellation?
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Related Book For 
Consumer Behaviour A European Perspective
ISBN: 9780273687528
3rd Edition
Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg
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