What is mood congruency and how to advertisers use it?

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What is mood congruency and how to advertisers use it?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0134129938

12th Global Edition

Authors: Michael R. Solomon

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Question Posted: Apr 30, 2018 05:17 AM

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What is mood congruency and how to advertisers use it?

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Mood congruency refers to the idea that our judgments tend to be shaped by our moods For exam...View the full answer

Consumer Behavior Buying, Having and Being

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