What types of advertising appeals would be effective for consumers who display each of the personality traits

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What types of advertising appeals would be effective for consumers who display each of the personality traits discussed in the text, and why?

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Consumer Behavior

ISBN: 978-1305507272

7th edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

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Question Posted: Sep 26, 2018 05:53 AM

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What types of advertising appeals would be effective for consumers who display each of the personality traits

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The first trait is optimum stimulation level OSL which refers to the level of arousal with which an individual is most comfortable For customers with ...View the full answer

Consumer Behavior

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