Why do marketers need to know that attribute processing is easier for consumers than brand processing?

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Consumer Behavior

ISBN: 978-1305507272

7th edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

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Question Posted: Sep 26, 2018 05:52 AM

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Why do marketers need to know that attribute processing is easier for consumers than brand processing?

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When marketers realize situations in which it is ea...View the full answer

Consumer Behavior

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