=+1. Reinforce the benefits. Answer, Why buy? Show the consumer the reason to make the purchase. Clearly
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=+1. Reinforce the benefits. Answer, “Why buy?” Show the consumer the reason to make the purchase. Clearly state what the consumer's going to get from the product/brand. For example: Tide To Go gets stains out when you're out and about.
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Related Book For
The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy
ISBN: 978-1405199537
1st Edition
Authors: Margo Berman
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