=+12. Think about the specific publication(s) or location where the ad or poster will appear. Does anything

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=+12. Think about the specific publication(s) or location where the ad or poster will appear.

Does anything need to be tweaked for a better fit? For example, the sexy Axe deodorant ads can be even spicier in a magazine like Maxim. Would you want to change it for a train station wall or a store window?

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