=+13 Check that your overall direction follows the creative brief so your concept, strategy, message, and tone
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=+13 Check that your overall direction follows the creative brief so your concept, strategy, message, and tone are all on-strategy and in line with the key marketing objective.
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Related Book For
The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy
ISBN: 978-1405199537
1st Edition
Authors: Margo Berman
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