=+a. Initiator: suggests buying or trying the product or service. b. Influencer: encourages or dissuades the final

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=+a. Initiator: suggests buying or trying the product or service.

b. Influencer: encourages or dissuades the final shopper.

c. Decider: makes the final purchasing decisions.

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The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy

ISBN: 978-1405199537

1st Edition

Authors: Margo Berman

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Question Posted: Sep 24, 2024 06:01 AM

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=+a. Initiator: suggests buying or trying the product or service. b. Influencer: encourages or dissuades the final

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The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy

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