1. How has the influence of TV ads shifted over time? In your life, what medium that...
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1. How has the influence of TV ads shifted over time? In your life, what medium that combines sight, sound, and motion has the most influence over your purchase decisions?
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Brand Storytelling Integrated Marketing Communications For The Digital Media Landscape
ISBN: 9781538176375,9781538176399
1st Edition
Authors: Keith A. Quesenberry , Michael K. Coolsen
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