2. A challenge in marketing communications is that most of the time, you are not the target...
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2. A challenge in marketing communications is that most of the time, you are not the target audience. How has your personal experience clouded your views of what people in other demographics do in terms of digital and traditional media use? Find some research data that shows the difference.
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Related Book For
Brand Storytelling Integrated Marketing Communications For The Digital Media Landscape
ISBN: 9781538176375,9781538176399
1st Edition
Authors: Keith A. Quesenberry , Michael K. Coolsen
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