1. In this chapter, we looked at several examples of companies, such as YETI and Noom, where...

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1. In this chapter, we looked at several examples of companies, such as YETI and Noom, where their why or mission is told through stories in their IMC messages. Does a company’s mission always match its IMC message? Visit the websites of several brands, and read their mission/

vision statements. Their statements can usually be found under an “About Us” or “Our Story”

tab. Then, look at some of their latest ads and social media posts. Does the message emphasized in the company’s IMC communication match its mission, or why?

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