1 Is the message clear at a glance? Can you quickly tell 10 If there is a...

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1 Is the message clear at a glance? Can you quickly tell 10 If there is a coupon or clip-out, is it large enough to what the ad is all about? easily complete, is it easy to remove or obtain, does it

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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