Integrated Marketing Communications(2nd Edition)
Authors:
Rosalind Masterson, David Pickton
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Book details
ISBN: 9780273676454
Book publisher: Financial Times Management
Book Summary: Integrated Marketing Communications, 2e David Pickton and Amanda Broderick Integrated Marketing Communications, 2e takes into account all aspects and elements of marketing communications. Based on the success of the first edition, David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit. Each model is clearly displayed graphically at the beginning of each part to provide a visual 'route map' throughout the book.
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