1. Which of the alternative story frameworks do you feel are most helpful to understanding and creating...
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1. Which of the alternative story frameworks do you feel are most helpful to understanding and creating brand stories: Aristotle’s theory of drama, Shakespearian plays, Freytag’s Pyramid, story grammar theories, The Hero’s Journey, Story Circle, or story map?
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Brand Storytelling Integrated Marketing Communications For The Digital Media Landscape
ISBN: 9781538176375,9781538176399
1st Edition
Authors: Keith A. Quesenberry , Michael K. Coolsen
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