2. Can you think of a successful advertising campaign example that didnt follow a story structure? If
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2. Can you think of a successful advertising campaign example that didn’t follow a story structure?
If so, why do you think that it is was an outlier?
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Related Book For
Brand Storytelling Integrated Marketing Communications For The Digital Media Landscape
ISBN: 9781538176375,9781538176399
1st Edition
Authors: Keith A. Quesenberry , Michael K. Coolsen
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