15 Do the shots progress in a logical order (or illogically 29 Have ideas or important points...
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15 Do the shots progress in a logical order (or ‘illogically 29 Have ideas or important points been repeated to help logical’ order), and does each successive shot advance register your selling idea?
the story and add to the viewer’s knowledge of what is 30 Are you prepared to revise the commercial? Will free going on? rein be given to the producer/director to make the
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Integrated Marketing Communications
ISBN: 9781849205719
2nd Edition
Authors: Rosalind Masterson, David Pickton
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