2 According to Crosier and Bureau, sales promotions broadly fit into two categories of activities. One is
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2 According to Crosier and Bureau, sales promotions broadly fit into two categories of activities. One is economic incentives, what is the other?
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Related Book For
Integrated Marketing Communications
ISBN: 9781849205719
2nd Edition
Authors: Rosalind Masterson, David Pickton
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