2 In the context of integrated marketing communications, why do you think that it is important not...

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2 In the context of integrated marketing communications, why do you think that it is important not to define the range of media too narrowly, especially not to define it only as mass media?

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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Question Posted: Oct 16, 2024 05:01 AM

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2 In the context of integrated marketing communications, why do you think that it is important not to define the range of media too narrowly, especially not to define it only as mass media?
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2 In the context of integrated marketing communications, why do you think that it is important not...

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Integrated Marketing Communications

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