2 Search through two or three national newspapers and identify the advertisements targeted at the over-50s age
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2 Search through two or three national newspapers and identify the advertisements targeted at the over-50s age group. Analyse these advertisements to identify how the images and messages have been developed to appeal specifically to this group.
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Related Book For
Integrated Marketing Communications
ISBN: 9781849205719
2nd Edition
Authors: Rosalind Masterson, David Pickton
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