3 To have a strong visual impact to stand out, to be eye-catching, to differentiate itself...
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3 To have a strong visual impact — to stand out, to be eye-catching, to differentiate itself from the other brands, to attract the eyes of the consumers and to gain attention on the shelf.
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Related Book For
Integrated Marketing Communications
ISBN: 9781849205719
2nd Edition
Authors: Rosalind Masterson, David Pickton
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