3 To have a strong visual impact to stand out, to be eye-catching, to differentiate itself...

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3 To have a strong visual impact — to stand out, to be eye-catching, to differentiate itself from the other brands, to attract the eyes of the consumers and to gain attention on the shelf.

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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