4 Does the first line of copy support or explain the 11 If there is a call-to-action,...

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4 Does the first line of copy support or explain the 11 If there is a ‘call-to-action’, have all the relevant copy or illustration? information/contact points been provided?

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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