4 What do you understand by the terms dysfunctional or counter-productive marketing communications?

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4 What do you understand by the terms ‘dysfunctional’ or ‘counter-productive’

marketing communications?

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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Question Posted: Oct 16, 2024 05:01 AM

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4 What do you understand by the terms dysfunctional or counter-productive marketing communications?
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4 What do you understand by the terms dysfunctional or counter-productive marketing communications?

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Integrated Marketing Communications

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