5 What is meant by the marketing communications micro-environment? Why is it important to understand the significance

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5 What is meant by the marketing communications micro-environment?

Why is it important to understand the significance of this when developing marketing communications?

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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Question Posted: Oct 16, 2024 05:01 AM

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5 What is meant by the marketing communications micro-environment? Why is it important to understand the significance

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Integrated Marketing Communications

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