8 Is the advertiser/product clearly identified? 13 Are appropriate identifiers present, e.g. logo, slogan?

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8 Is the advertiser/product clearly identified? 13 Are appropriate ‘identifiers’ present, e.g. logo, slogan?

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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