Analyze the marketing mix strategies followed by Coca-Cola and Pepsi for their cola drinks in India.

What are the competitive advantages of each and what competitive strategies have they been following? What segments does each of them target and how have they positioned themselves? Do you perceive a meaningful differentiation between the 2 brands? What prime message is conveyed by their communication campaigns and how do their product, price and distribution strategies support the communication, and vice versa? Present a detailed analysis before the class. You may also choose 2 other closely competing brands from an industry of your choice for this project.