What is a brand? Must all products be branded? In an age where products are attaining parity

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What is a brand? Must all products be branded? In an age where products are attaining parity and purchase decisions are often based on price, how can companies achieve and maintain brand equity?

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Advertising And Integrated Marketing Communications

ISBN: 9781259026058,9789339223908

1st Edition

Authors: Kruti Shah

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Question Posted: Oct 24, 2024 05:00 AM

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What is a brand? Must all products be branded? In an age where products are attaining parity and purchase decisions are often based on price, how can companies achieve and maintain brand equity?
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What is a brand? Must all products be branded? In an age where products are attaining parity and purchase decisions are often based on price, how can companies achieve and maintain brand equity?
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What is a brand? Must all products be branded? In an age where products are attaining parity

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Advertising And Integrated Marketing Communications

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