As you saw when reading this chapter, a lot goes in to writing good copy or scripts and developing effective visuals. Because of the Internet, many new resources are available to the creative team that is developing a concept.

Copywriters often rely on different sources to aid them in developing their copy. Visit the following Web sites and explain how each relates to copywriters and their task of developing effective copy.
■ Copy Chef: www.copychef.com
■ The Slot: www.theslot.com
■ Writers Guild of America: www.wga.org
Like copywriters, art directors require many resources while developing their art. Familiarize yourself further with art direction by browsing the following Web sites. Be sure to discuss the importance of each site to art directors.
■ American Institute of Graphic Arts: www.aiga.org
■ Art Directors Club: www.adcglobal.org
■ Creative Cafe: www.creativity.net
■ Design & Publishing Center: www.graphic-design.com
■ Digital Directory: www.digitaldirectory.com
■ Gnomon Online: www.gnomononline.com
■ PhotoDisc: www.photodisc.com
■ Photographer’s Index: www.photographersindex.com
■ Portfolios Online: www.portfolios.com
■ Right Brain Works: www.gocreate.com